Valerio Cometti, born in 1975, has a degree in Mechanical Engineering from the Polytechnic of Milan and in 2005 he establishes “Valerio Cometti+V12 Design”. His eclectic vision brings V12 Design to collaborate with some of the most established brands belonging to very different sectors: from consumer electronics to corporate Museums, from furniture design to eyewear, from high tech wearable devices to the coffee industry. Valerio Cometti+V12 Design works together with historical Italian brands such as Brionvega, Ferrari, LaCimbali, Budri, Bertazzoni, as well as with important international companies, helping them in a wide range of consultancies such as branding, product design, creative direction and Deep Design Thinking.
“Conceptually, the idea of taking such a solid, heavy, rigid material and making it plastic, lightweight and almost fluid, was for me simply irresistible from the outset” states Valerio Cometti. “The extremely rigid nature of the material meant that the design stage required an incredibly high level of precision, far greater than ever seen before in the field of eyewear.Those who know me also know how close an interest I take in the manufacturing and planning underlying the design. I view materials as the training ground of design, the tools used to develop and strengthen a project.Over the years, we have worked with a wide array of metals and alloys, carbon fibre, petrified wood, crystal, engineered polymers and even dried palm leaves: with each project we have relished the opportunity to work with the material, as opposed to working ‘against’ it.The use of marble in this challenge turned our framework of reference upside down, forcing us to invent a new way of designing and producing eyewear.What does that mean? Anxiety? Uncertainty? Nothing could be further from the truth! It means excitement, it means being willing to challenge ideas, to shake off any vestige of hubris.I believe this is the first step in a very long journey: we have only just begun to appreciate the potential of this material in the field of eyewear and we have scores of exciting ideas for the forthcoming collections."